Narruto Bowl, Kosher Latin and Asian Cuisine in Teaneck, New Jersey
Narruto was created to bring you the foods you like to eat: A place to treat yourself and nourish your soul with foods from around the world. We use the freshest quality ingredients and prepare them for you in dishes inspired by global culinary traditions. Narruto is a synthesis of Asian and Latin American street foods, soul foods, comfort foods, and home style cooking. Whether you want to try something new and different, or crave something familiar but at its best, Narruto will make your world a better place–one snack, small plate, and bowl at a time.
“Narruto” – with this one word, two continents, and three meanings have come together to inspire a Latin American and Asian fast-casual kosher restaurant. “Narruto” has Japanese origins, which can mean a whirlpool, an earthenware cooking vessel, or a famous anime character. Based in Teaneck, New Jersey, Narruto Bowl is the brainchild of Joshua Massin, the executive chef and owner of Nobo Wine and Grill. Narruto’s menu aims at combining soul and food into a wholesome experience. Even though it’s considered to be street-food for the Western world, it actually embodies traditional tastes found in foreign places. Massin expresses, “I think calling it street food is almost an anglicization of the experience…we made the name [Narruto] as idiosyncratic as the concept is.”
Some critics might say it’s inauthentic for their reviews because of its nature catering to a kosher eating market, but Massin, embracing it, claims, “The food has a lot of integrity but it’s my style of cooking and it’s made in Teaneck, NJ. It’s not made in these far-flung places and there is no shame in that game.” He has picked up his culinary skills through formal schooling as well as off the record recipes; this is something you’re only exposed to through family gatherings and small talk with your friend’s grandma. Massin studied at Johnson & Wales University and was trained by an old guard of chefs, who were in the military for food services. Over the last 15 years, it has transformed from a fun trade to a profiting profession. He learned to cook classical French, regional American, and miscellaneous domestic/foreign foods too.