Doni Schwartz, Co-founder & CSO
As Executive Director of Data Partnerships, Doni Schwartz leads and executes Advertising Data Partnerships at FreeWheel, a Comcast Company. Joining the team in May 2018, he is responsible for bringing to market FreeWheel’s full breadth of advertising data partnerships that his advertiser and programmer clients need to achieve their goals. Prior to FreeWheel, Doni held consulting leadership roles at Comcast, managing teams across various advertising projects relating to developing data strategy and governance, building data-driven products, scaling operations and executing partnerships at Accenture Strategy. Doni’s interest in advertising data and measurement began as a Principal of advertising strategy & operations for IBB Consulting Group, a leader in Media and Entertainment Strategy Consulting, which was acquired in 2018 by Accenture Strategy. Before that, he led large and complex marketing and advertising consulting engagements across various publishers and studios in New York and Los Angeles, launching advertising data solutions, developing go-to-market cross-platform strategies, streamlining Marketing operations and leading new business development opportunities. Doni also held positions at Ernst & Young’s Media strategy consulting practice, Cognizant’s business consulting practice, both in a business development, strategy and operations capacity. He graduated from Rutgers University in New Brunswick, NJ with a B.S. degree in Finance.